target audience

A target audience is the specific group of consumers most likely to want your product or service, making them the primary focus of your marketing campaigns and messaging. Instead of trying to appeal to everyone—which often results in appealing to no one—defining a target audience allows you to tailor your content, save resources, and maximize your return on investment. Target Audience vs. Target Market

While closely related, these two concepts operate on different levels:

Target Market: The broad, overall group of consumers a company hopes to buy its products (e.g., “all digital marketing professionals aged 25–45”).

Target Audience: A narrower, highly segmented subgroup within that target market chosen for a specific campaign or message (e.g., “digital marketers aged 25–35 who live in San Francisco and specialize in SEO”). The Four Pillars of Audience Segmentation

To define a target audience, businesses segment data into four main categories: How to Find Your Target Audience: 7 Strategies – AdRoll