primary goal

A target audience is the specific group of consumers most likely to want your product or service, and therefore, the group that should see your advertising campaigns. Instead of trying to appeal to everyone—which often results in appealing to no one—defining a target audience allows businesses to focus their time, money, and messaging on individuals who are highly receptive to what they offer. Target Audience vs. Target Market

While closely related, these two terms have distinct scopes:

Target Market: The broad, overall group of consumers a company plans to sell to (e.g., all marathon runners).

Target Audience: A smaller, highly specific subset within that market being served a particular advertisement or campaign (e.g., runners participating in the Boston Marathon). Key Components of an Audience Profile

To build a clear picture of who you are talking to, you must segment the population using four primary data layers: How to Identify Your Target Audience in 5 steps – Adobe